[Troop 68] Pasta Dinner Ad info

[Phil LaMastra]

I am responding to everyone because Scott's question is probably one that
everyone has...
 
We will bring extra ad booklets to next Friday's meeting and hand them out
to the parents.  Keep in mind this is supposed to be a parent thing, i.e.
parents should be getting the ads, because this is one fund raiser we do for
the boy's.
 
It is important to visit the potential advertiser with the ad booklet in
hand.  That way they can see what they are getting and the booklets are
impressive thanks to Mike Card's efforts last year.
 
The ad sizes are based on a 5.5" x 8.5" page with margins, so:
- a the full page is about 4.5" wide by 7.5" tall
- a half page is about 4.5" wide by 3.8" tall
- a quarter page is about 4.5" wide by 2" tall
 
I adjust the ad size to fill the space, so if they but a 1/4 page and give
you their business card, I simply enlarge it to fit and that works quite
well.  If they have ad copy that is larger than the page, I can shrink it as
needed.  Just keep in mind the aspect ratio: a full page is twice as tall as
it is wide, a half page is about square, a 1/4 page about twice as wide as
it is tall.
 
Anyone should feel free to call me if they have questions.  Even if you are
at the advertiser and they have a question, just call me.  My cell is
(203)919-1675.
 
Phil

-----Original Message-----
From: Scot Kerr [mailto:scotkerr at earthlink.net] 
Sent: Saturday, February 07, 2009 9:50 AM
To: Michael Card
Cc: Phil LaMastra
Subject: Re: [Troop 68] We need help getting Pasta Dinner Ads!


Mike and Phil, 

Do we have any copies of last year's book to carry with us for when we talk
to people?

Also, What are the dimensions of each ad size so that we can advise them
which one would best suit any ad copy that they may already have or be
running in the newspaper?

Scot

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mail.troop68bsa.org/mailman/private/list_troop68bsa.org/attachments/20090207/4e71d3dc/attachment.html>